We are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Crews Subaru of Charleston, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Crews Subaru of Charleston dedicated locally to the Love Promise?
The Subaru Love Promise was a part of the Crews Subaru DNA from the very beginning, starting at the top with owner Robert Crews and GM H. R. Hicks. A firm commitment each and every day to do what is right for our community and to give back at every opportunity. Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Charleston Animal Society, Hallie Hill Animal Sanctuary, Pet Helpers, Dorchester Paws, Berkeley County Animal Shelter
Charleston County Parks, SC Aquarium Turtle Rescue and release, Coastal Conservation League, Save the Light - Morris Island Lighthouse
Nexton Elementary School, Charleston Friends of the Library, Cradle to Career Initiative, Hanahan Elementary, Pepperhill Elementary
Ronald McDonald House of Charleston, Lowcountry Food Bank, Palmetto Military Support Group, Jean's Angels, Joint Base Charleston
MUSC Children's Hospital & MUSC Hollings Cancer Center, Leukemia and Lymphoma Society, Shawn Jenkins Children's Hospital, American Red Cross Blood Drives, MUSC Recovery Programs
Love Promise Stories from Crews Subaru of Charleston
Subaru and Crews Subaru of Charleston believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
The Gift of Life - Glenda M
I'll start off by saying my entire family Loves Crews Subaru. There are many reasons and other Love Promise stories detail them pretty well. Years ago, we lost an uncle to a car accident in South Dakota. His injuries were pretty severe and the small emergency care center he was taken to did not have the blood supply to keep him stable until he could get to a trauma facility. We vowed at that time to make it a point to donate blood, no matter where we living. We moved to Ladson about three years ago and when we went to get our Subaru serviced, they were having a Red Cross Blood Drive in their showroom. and giving away Snoopy Shirts! We had never seen anything like that and were so moved, we became customers for life! My husband gets his pick-up service done and of course I wouldn't think of going anywhere else. We've shared the story with new neighbors, and some have even bought Subarus. Long story short, what started for us as a trip to get an oil change turned out to be so much more. We see how one small company can spread so much love and touch so many people. I see a sign in the showroom that says "Crews Subaru. More Than a Car Dealer". Now that's advertising you can believe in.
Jean's Angel's - Willette S
My name is Willette, and I had the honor of volunteering at the Jean's Angels and Crew's Subaru Winter Coat Giveaway. I wanted to take a moment to share how meaningful this experience was for me and how impactful it was for the families we served. From the moment the event began, it was clear that this was more than just distributing coats—it was about restoring dignity, spreading love, and showing children that their community truly cares about them. Watching the kids walk in with excitement and sometimes uncertainty, then leave smiling and confident, was incredibly moving. One moment that will stay with me forever was meeting a young student who hesitated before choosing a coat. When she finally tried one on, her face lit up. She quietly shared that she had never owned a brand-new coat before. She kept touching the zipper and sleeves, smiling as if she couldn't believe it was really hers. When she hugged me and said "thank you," I had to fight back tears. That single moment reminded me why events like this matter so much. Volunteering alongside Jean's Angels and Crew's Subaru showed me what true community partnership looks like. The organization, compassion, and genuine care shown to every child and family made this event special. No one was rushed, overlooked, or treated as anything less than deserving. I am grateful to have been part of such a powerful day of service. Thank you to Jean's Angels for leading with love and purpose, and thank you to Crew's Subaru for your generosity and commitment to our community. This experience touched my heart deeply, and I look forward to volunteering again. With gratitude, Willette Volunteer, Jean's Angels
Grateful for Crew's Subaru and Operation Warm for keeping Chicora Elementary students warm - Katrina C
On behalf of Jean's Angels, we would like to extend our heartfelt gratitude to Crew's Subaru and Operation Warm for your generous partnership in providing winter coats and shoes to the students of Chicora Elementary School. Your commitment to serving children in our community has made a meaningful and lasting impact on their lives during the cold winter months. Because of your support, students who otherwise may have gone without warm clothing were able to receive brand-new coats and shoes—items that provide not only warmth but also confidence, comfort, and a sense of belonging. For many families, this support eased a significant burden and allowed children to focus on learning rather than the cold. One moment from the event truly captured the heart of this partnership. A young student, after putting on her new coat, smiled from ear to ear and shared that it was the first brand-new coat she had ever owned. She proudly zipped it up and told volunteers she couldn't wait to wear it to school every day because it made her feel "special and warm." Moments like this remind us why partnerships like yours are so vital. Jean's Angels is deeply grateful for Crew's Subaru and Operation Warm's continued dedication to uplifting children and families in need. Your generosity reflects the true spirit of community and compassion, and it aligns perfectly with our mission to restore dignity and hope through action. We are honored to have partnered with you for this impactful initiative and look forward to continued collaboration in serving our community. Please find photos from the event attached, capturing the joy and gratitude shared by the students, volunteers, and partners involved. With sincere appreciation, Katrina L. Carpenter Founder & Executive Director Jean's Angels Putting God's Love Into Action
Delivering the Love Promise - Kathleen H
When Kathleen Hantz called Crews Subaru, she was simply hoping to find a dependable pre-owned Subaru Outback that fit her budget. Cory Hymas took the call and listened carefully, asking the right questions, and found what felt like the perfect match. When Kathleen came in, she immediately loved the Outback! But there was more. She quietly shared something deeper. She had recently lost her husband. And she was caring for her sister, who had suffered multiple strokes, used a wheelchair, and required weekly dialysis. Kathleen was doing everything on her own. Then she shared that she had no way to get her Outback home. She was giving her current car to a nephew who didn't live nearby, and there was no one she could call for help. Without hesitation, Cory didn't hesitate. He knew the car mattered—but the person mattered more. Cory called his 19-year-old son, and they came up with a plan. Cory arranged to leave work a bit early that day, and father and son drove Kathleen's new Subaru Outback from Charleston all the way to Sumter—a nearly two-hour drive—just to make sure she had a reliable way to care for her sister. When they arrived, Kathleen was overwhelmed. The Outback wasn't just a car—it was peace of mind. Now she could safely get her sister to doctor appointments and dialysis, and one less worry on an already heavy road. On the drive home, Cory turned the experience into a teaching moment with his son. Sharing Kathleen's story again and about the importance of taking action when people are in need—with no hesitation, and without expecting anything in return. He explained that real service means putting others first, even when no one is watching. That deep seeded belief guides Cory as a father, and how he approaches his life and work every day. His philosophy of work is simple: serve first, without regard for numbers or personal gain. As Cory puts it,"If we serve first, everything always works out—often in ways we never expect." His personal motto reflects that mindset: "How can I help?" That question—and the action that follows—is how Cory lives the Subaru Love Promise, one day, one person at a time.
Subaru Family Sunday - Kevin S
The SC Stingrays of the East Coast Hockey League are honored to have Crews Subaru as sponsor of the Stingrays Family Sunday games. With their reputation for being champions of our community and the relentless work they do for local non-profits it is a great partnership for the Stingrays. Over the years, this partnership has spearheaded additional outreach by our organization and helped us to get involved with grass roots efforts. Robert Crews and the whole team at Crews is a valuable partner. To Ken and Trista and everyone there, Thank You for helping us help OUR community.
Surfers Healing loves Subaru! - Nancy H
Surfers Healing is a nonprofit charitable organization that seeks to enrich the lives of individuals living with autism by introducing them to the unique and therapeutic experience of surfing. On this one day in August, every year since 2008, we've held a Surfers Healing camp on Folly Beach, and Crews Subaru has been right by our side since the very first camp. Crews Subaru is a cherished and valuable part of our team; helping us honor our commitment to bringing joy, laughter and fellowship to our very special families. Professional surfers from around the world travel to Folly Beach to take 250 (and a wait list!) children tandem surfing, creating moments of joy, confidence, and connection. It's truly one special day of acceptance where families are welcomed and treated as honored guests. Every aspect of the experience is provided at no cost to the families, and thanks to Crews Subaru's generous monetary support we're able to continue year after year! Our expenses are many, to provide food, trophies, medals, goody bags, tshirts, a banquet, a welcome party, an after party with live music and much more. The folks from Crews also have an enormous presence on the beach during Surfers Healing and assist in every way possible. Ken French, Robert Crews and Crews employees are always helpful, friendly and kind. Without a doubt we know we can count on them every year. From a loaner vehicle, to Subaru flags to mark our surf zone, to helping setup and breakdown, a Subaru chill tent and everything in between, they are there with a smile. Our goal is to create a safe, joyful, and inclusive beach experience that celebrates every child and every family, and brings our community together in a big way. We are so grateful to Crews Subaru for being there for us since the inception of Surfers Healing on Folly Beach. Unprecedented support!
LOWVELO, More than a ride and more than a car dealer. - Chris W
Crews Subaru is an OUTSTANDING Sponsor! After 3 years of working with our team on LOWVELO, Ken and the Crews team continue to find new and impactful ways to help us advertise our event, and support the growth of our ride for cancer research. By helping us rally over 1600 riders this year, Crews Subaru is a huge part of our story and success. We anticipate raising over $1 million dollars this year for Life-saving Cancer Research happening at the MUSC Hollings Cancer Center. This year we also had the pleasure of using a A new Forrester as our official pace car leading riders throughout the scenic course, and making sure our ride ambassadors and sponsors returned in one piece! This partnership is so much more valuable than just sponsor dollars. we continue to rely on our local partners to increase awareness about our event and the work it supports in a very competitive event landscape. Watch the video, you cant help but see that Crews is helping build a better community around cancer care in Charleston.
Everything You Hope For in a Partner - Grant R
THE CHARLESTON BATTERY LOVES CREWS SUBARU - We can't do what we do without support from local partners like Crews Subaru, who from Day 1 asked not "what can you give us" but rather, "how can we help?" From helping us raise awareness for Charleston non-profits (like Charleston Animal Society), to joining us in the Stands at Battery matches and external events, this team was bought in from the beginning and supported us for the entirety of the 2025 season. We know we can count on them in any endeavor and we're looking forward to a fantastic 2026 together. Anyone would be lucky to count the team from Crews Subaru among their friends!
A month of focus - Ken F
For Crews Subaru, there was a lot going on during the October 2025 “Subaru Loves Pets” month. Of course, we do adoptions and other activities all year, but we know October is special. We work closely with four shelters in the Low Country: Charleston Animal Society, Pet Helpers, Hallie Hill Animal Sanctuary and Berkeley Animal Shelter. A recap of activities during the month: Sponsorship of the CAS “Applause for Paws Gala”, sponsorship of the Pet Helpers “Fur Ball” with both events being major fund raisers for each shelter. Sponsorship of 6 separate adoption events utilizing our friends in media to put extra support behind them. During the month, over 900 pets found new homes, with 72 “Under Dogs” making their way out of shelters. Sponsored two community education events for kids at our CAS partner. We Celebrated “National Make a Dogs Day” with 5 segments on local live TV local talk shows. Beginning in July, we partnered with the Hank and Laurel Greer Summer Car Raffle, benefitting the Charleston Animal Society, and scheduled the drawing for the car on October 20th to coincide with Loves Pets and National MADD. The vehicle was a 2025 Subaru Ascent and the winner happened to be a Subaru owner (2025 Forester) and a volunteer at CAS! For two weeks we promoted a “fill the Outback with pet food” drive that resulted in over 2,740 pounds of food donated. Since 2017, the Charleston Animal Society has been a “No Kill” shelter, and we have supported that effort from the beginning. It was announced in October that with CAS Leadership leading the way, the state of South Carolina is the first “No Kill” state in the country! And Crews Subaru has been them every step of the way. Our entire Crews Subaru team gets involved in different aspects of the month and we are proud of all that we achieved during October. The Subaru Love Promise is alive and well in Charleston.
Make a Dog's Day - Danielle Z
MAKE A DOG’S DAY EVENT Thanks to Crews Subaru, 19 kids were able to make the day of countless shelter dogs. Each child had one-on one reading time with shelter pets and provided love to an injured puppy who came to the shelter with scars and broken hips. They also provided enrichment activities for over 50 dogs. These kind kids did an amazing job creating a calm, welcoming environment for the shelter pups, all because of you! “Just wanted to say a big thank you for yesterday-the boys had so much fun! Luke was so exhausted from the adrenaline spike that he passed out before dinner!!“
