The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Crews Subaru of Charleston dedicated locally to the Love Promise?
The Subaru Love Promise was a part of the Crews Subaru DNA from the very beginning, starting at the top with owner Robert Crews and GM H. R. Hicks. A firm commitment each and every day to do what is right for our community and to give back at every opportunity. Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Charleston Animal Society, Hallie Hill Animal Sanctuary, Pet Helpers, Dorchester Paws, Berkeley County Animal Shelter
Charleston County Parks, SC Aquarium Turtle Rescue and release, Coastal Conservation League, Save the Light - Morris Island Lighthouse
Nexton Elementary School, Charleston Friends of the Library, Cradle to Career Initiative, Hanahan Elementary, Pepperhill Elementary
Ronald McDonald House of Charleston, Lowcountry Food Bank, Palmetto Military Support Group, Jean's Angels, Joint Base Charleston
MUSC Children's Hospital & MUSC Hollings Cancer Center, Leukemia and Lymphoma Society, Shawn Jenkins Children's Hospital, American Red Cross Blood Drives, MUSC Recovery Programs
Love Promise Stories from Crews Subaru of Charleston
Subaru and Crews Subaru of Charleston believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Everything You Hope For in a Partner - Grant R
THE CHARLESTON BATTERY LOVES CREWS SUBARU - We can't do what we do without support from local partners like Crews Subaru, who from Day 1 asked not "what can you give us" but rather, "how can we help?" From helping us raise awareness for Charleston non-profits (like Charleston Animal Society), to joining us in the Stands at Battery matches and external events, this team was bought in from the beginning and supported us for the entirety of the 2025 season. We know we can count on them in any endeavor and we're looking forward to a fantastic 2026 together. Anyone would be lucky to count the team from Crews Subaru among their friends!
A month of focus - Ken F
For Crews Subaru, there was a lot going on during the October 2025 “Subaru Loves Pets” month. Of course, we do adoptions and other activities all year, but we know October is special. We work closely with four shelters in the Low Country: Charleston Animal Society, Pet Helpers, Hallie Hill Animal Sanctuary and Berkeley Animal Shelter. A recap of activities during the month: Sponsorship of the CAS “Applause for Paws Gala”, sponsorship of the Pet Helpers “Fur Ball” with both events being major fund raisers for each shelter. Sponsorship of 6 separate adoption events utilizing our friends in media to put extra support behind them. During the month, over 900 pets found new homes, with 72 “Under Dogs” making their way out of shelters. Sponsored two community education events for kids at our CAS partner. We Celebrated “National Make a Dogs Day” with 5 segments on local live TV local talk shows. Beginning in July, we partnered with the Hank and Laurel Greer Summer Car Raffle, benefitting the Charleston Animal Society, and scheduled the drawing for the car on October 20th to coincide with Loves Pets and National MADD. The vehicle was a 2025 Subaru Ascent and the winner happened to be a Subaru owner (2025 Forester) and a volunteer at CAS! For two weeks we promoted a “fill the Outback with pet food” drive that resulted in over 2,740 pounds of food donated. Since 2017, the Charleston Animal Society has been a “No Kill” shelter, and we have supported that effort from the beginning. It was announced in October that with CAS Leadership leading the way, the state of South Carolina is the first “No Kill” state in the country! And Crews Subaru has been them every step of the way. Our entire Crews Subaru team gets involved in different aspects of the month and we are proud of all that we achieved during October. The Subaru Love Promise is alive and well in Charleston.
Make a Dog's Day - Danielle Z
MAKE A DOG’S DAY EVENT Thanks to Crews Subaru, 19 kids were able to make the day of countless shelter dogs. Each child had one-on one reading time with shelter pets and provided love to an injured puppy who came to the shelter with scars and broken hips. They also provided enrichment activities for over 50 dogs. These kind kids did an amazing job creating a calm, welcoming environment for the shelter pups, all because of you! “Just wanted to say a big thank you for yesterday-the boys had so much fun! Luke was so exhausted from the adrenaline spike that he passed out before dinner!!“
CREWS Loves LITERACY! - Leah D
Thank you to CREWS SUBARU for sponsoring Charleston FRIENDS of the Library’s Fall Book Sale in Hollywood SC! Their generous sponsorship supports the Charleston County Library’s Summer Reading program - this year’s program had 10,605 participants (6249 kids/1626 teens/2730 adults), 12,067,123 minutes of reading and 7,723,505 pages read! CREWS is making literacy accessible and fun for so many of our neighbors!!
True Partner - Courtney H
In August, we had Lowcountry Orphan Relief reach out to us in desperate need of school supplies for their programs. Of course we said yes, and reached out to a few of our business partners to assist. Crews Subaru was first on our list. Knowing that they were in the middle of Subaru Loves Learning, we thought it would be a good match. And it was. The team members as well as their customers responded, and Crews ended up collecting more supplies than the other three partners combined! We know that we can always count on them to help our community, and our partnership is strong. As a side note, when we went to Crews to do live weather breaks in the 4:00-6:30 news blocks, we found a Red Cross Blood Drive in the showroom. A normal occurrence, and a terrific reminder of the Crews commitment to our community. Ken often reminds us that Crews Subaru is more than a car dealer. And they are. Our community is better because of businesses like theirs.
Nexton Elementary Loves Crews Subaru!!! - Tina H
Each year, Nexton Elementary teachers are incredibly grateful for the generosity of Crews Subaru through the Adopt-a-Classroom program! The pictures below showcase some wonderful examples. Our Special Programs teachers deeply appreciate the binders for organizing curriculum, bookshelves for storing resources, and paper and pencil caddies that help meet students’ supplemental needs. These resources make a meaningful difference in supporting learning and progress for ALL students! These supplies address classroom needs that teachers might not otherwise have or would have to personally fund. Nexton Elementary is proud and thankful to continue partnering with Crews Subaru! Crews Subaru is truly a special blessing for both educators and children!
Jean’s Angels Resource Center for Cancer Patients - Katrina C
What started as a simple idea has blossomed into an incredible collaboration that has profoundly impacted Jean’s Angels. For the past four years, Robert Crews and Crews Subaru have been an immense blessing to our organization, going far beyond support in words and deeds. Through the Subaru Love Promise, they helped raise $103,000 for Jean’s Angels’ new Resource Center for Cancer Patients and their families, providing a safe, supportive environment where patients can access food, clothing, hygiene products, household essentials, bedding, and bath items—all at no cost. In South Carolina, over 36,000 individuals are diagnosed with cancer each year, with thousands of families facing financial hardship while managing treatment. Through Crews Subaru’s support, these families receive critical resources that alleviate stress, improve quality of life, and allow them to focus on healing. Impact Story: One mother undergoing chemotherapy attended the resource center with her two children. She was able to select clothing, hygiene items, and household necessities for her family without worrying about cost, and she expressed that this support gave her hope and dignity during a very challenging period. She shared that the center’s resources allowed her children to feel cared for while she focused on treatment, profoundly impacting their entire family. Thanks to Crews Subaru, Jean’s Angels continues to serve vulnerable families, reduce hardship for cancer patients, and provide holistic support across Charleston, Berkeley, and Dorchester counties.
South Carolina Aquarium 25th Anniversary Block Party - Jack B
In May 2025, the South Carolina Aquarium celebrated its 25th anniversary by throwing a block party in downtown Charleston. Thanks to the generous support of Crews Subaru, we were able to invite the community to celebrate with us for free! Friends and neighbors enjoyed an afternoon on Liberty Square filled with bounce houses, face painting, a climbing wall, animal encounters and more. Crews Subaru has proven to be a committed partner in helping us connect our community with water, wildlife and wild places!
Always serving the community - Larry F
Recently, I took my 2021 Outback to Crews Subaru for regular service. It was mid afternoon and they weren’t real busy, just a few customers waiting.First, they were hosting a Red Cross Blood Drive in the showroom. I had seen that before, I guess they do it all the time. I walked around looking at new models in the showroom and saw they were collecting breakfast foods for kids on summer break with Live 5 News for the Low Country Food Bank. And before I left, meteorologist Rob Fowler from News 2 shows up to do live weather from the showroom as they collected School Supplies for Low Country Orphan Relief. They had filled up a Cross Trek with school supplies from the front seats all the way to the back and spilling out on the floor! This Crews Subaru team is something else and is a shining example of a business supporting their community. Makes me proud to drive a Subaru.
Rise and Shine Summer Food Drive - Steven B
Crews Subaru Powers Record-Breaking Summer Food Drive in Coastal South Carolina Thanks to the generous support of Crews Subaru, the Live 5 Rise and Shine Summer Food Drive provided meals to more than 270,000 children and their families across Coastal South Carolina through the Lowcountry Food Bank. Together, the community raised over $90,000—180% of the original $50,000 goal. In addition to financial contributions, Crews Subaru served as a key drop-off location for non-perishable breakfast items, ensuring even more families received the nutrition they need. Crews Subaru’s commitment to community impact is not just helping feed families—it's changing lives.
