Crews Subaru of Charleston are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Crews Subaru of Charleston, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Crews Subaru of Charleston, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Crews Subaru of Charleston dedicated locally to the Love Promise?
The Subaru Love Promise was a part of the Crews Subaru DNA from the very beginning, starting at the top with owner Robert Crews and GM H. R. Hicks. A firm commitment each and every day to do what is right for our community and to give back at every opportunity. Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Charleston Animal Society, Hallie Hill Animal Sanctuary, Pet Helpers, Dorchester Paws, Berkeley County Animal Shelter
Charleston County Parks, SC Aquarium Turtle Rescue and release, Coastal Conservation League, Save the Light - Morris Island Lighthouse
Nexton Elementary School, Charleston Friends of the Library, Cradle to Career Initiative, Hanahan Elementary, Pepperhill Elementary
Ronald McDonald House of Charleston, Lowcountry Food Bank, Palmetto Military Support Group, Jean's Angels, Joint Base Charleston
MUSC Children's Hospital & MUSC Hollings Cancer Center, Leukemia and Lymphoma Society, Shawn Jenkins Children's Hospital, American Red Cross Blood Drives, MUSC Recovery Programs
Love Promise Stories from Crews Subaru of Charleston
Subaru and Crews Subaru of Charleston believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Crews Subaru Support Local Literacy! - Leah D
Thank you to That BIG Book Sale 2026's Presenting Sponsor Crews Subaru! Their generosity supports programs at the Charleston County library that provide literacy and learning opportunities for all of our neighbors!
Some Heroes Wear Raincoats - Lucy S
When the Charleston Dragon Boat Festival was met with pouring rain, gusty winds, and chilly temperatures, Crews Subaru never left our side. While the weather sent everyone else running, Ken and his team stayed with us all day long, proving that their commitment to Dragon Boat Charleston and our cancer survivorship mission goes far beyond a marketing decision. Because of partners like Crews Subaru, hope keeps moving forward—even on the stormiest days. Their unwavering support of Dragon Boat Charleston, along with the generosity of our community, helped raise more than $91,000 to provide free year-round wellness programs for cancer survivors, both on and off the water. From everyone at Dragon Boat Charleston, thank you, Ken, Trista, and the entire Crews Subaru team, for standing with us through every wave, every raindrop, and every victory. You truly embody what it means to be a community partner.
An irascible customer smiles. - Ken F
I'd say most southern Subaru retailers can identify with this: A good customer from "up north" moves to our community, loves our product and continues to buy and drive only Subarus. They also love to find the smallest things to complain about. And so, every interaction is a verbal battle. They thrive on it! Crews Subaru has those customers and, for the moment, one of them stands out above all the rest. An irascible fellow named George, from Connecticut, in his late seventies, and set in his ways. Not too unlike our GSM Kevin, a die-hard New Yorker who relishes verbal battles. George called Kevin before 8:00am on June 18th. Kevin grimaces as he sees Georges name, gets mentally prepared and answers the call. This time the conversation is totally different. It appears that George has been battling cancer for 8 years and has treatment at the MUSC Hollings Cancer Center. We partner with Blood Cancer United and Hollings Cancer Center for our annual Subaru Loves to Care blanket and craft kit delivery. Our delivery took place on the morning of June 17th. George happened to be in the infusion room on the afternoon of the 17th and saw the Subaru blankets and craft kits being distributed. He asked where they came from and was told Crews Subaru. He knows how much we do in our community and he was not surprised. He called Kevin to say he saw the smiles in the infusion room, and it made him smile. He called to say "Thank You" and wanted an address so he could Robert Crews a letter. For these two guys from "up north" this was a totally different conversation. You never know where or when someone is touched by what we do when we live the Subaru Love Promise. When we fully execute the Subaru Love Promise Pillars. When we simply make moments. We smiled, too.
Bright Ideas Education Grant program - Libby R
We were thrilled to have Crews Subaru of Charleston participate as a sponsor for the 2026 Bright Ideas 5K, which is a fundraiser for a grant program benefitting K-12 teachers in Berkeley, Charleston and Dorchester counties. Crews' generous support enabled Berkeley Electric Cooperative to raise more than $55,000 and honor 50 educators with grants for their classrooms and lessons. Thank you!
Helping Little Learners Grow - CORY H
Sometimes the Subaru Love Promise shows up in big moments. Other times, it shows up in a truck full of supplies for children. When an outgoing daycare at the Marine base in Beaufort, South Carolina, had items available, Robert Kozakiewicz saw an opportunity to make sure those supplies could continue doing good. Instead of letting them go unused, Robert helped make it possible for the majority of the goods to be brought to The Island School of Johns Island, where they could support babies, toddlers, teachers, and families in a new place. With Crews Subaru's truck borrowed for the haul, the trip became roughly a 150-mile round trip — but every mile was worth it. When the supplies arrived, the teachers were excited and grateful to have more items for their classrooms. More resources meant more comfort, more learning, more creativity, and more support for the little ones in their care. That is what the Crews Subaru Love Promise is all about: using what we have to help where we can. Sometimes love looks like time. Sometimes it looks like service. And sometimes, it looks like a truck full of classroom supplies finding a new home where they can continue blessing children. At Crews Subaru, we believe love is more than a promise. It is something we put in motion.
Paw Prints on Our Hearts - CORY H
Sometimes a Love Promise Moment starts with something as simple as paying attention. Cory had a customer who needed to reschedule her appointment because her dog was sick. A week later, instead of just moving on, Cory reached back out and asked how her dog was doing. Her reply was heartbreaking. Her dog was dying. Cory knew this was more than a missed appointment. This was a family member. So he asked for her address, found a soft dog blanket, and wrote her a handwritten note. Then he drove the blanket and note to her home. When he arrived, she shared that her dog had an appointment to be put down, but she just couldn't bring herself to do it yet. She said the blanket would help keep her sweet dog comforted as he passed. It was a small gift, but in that moment, it meant something much bigger. Dogs leave paw prints on our hearts. They ride with us, comfort us, love us, and become part of our family. Cory simply wanted to give her something soft to hold onto, something that could bring comfort in a painful goodbye, and something to help her remember the love they shared. This is what the Subaru Love Promise is all about: seeing people, caring beyond the sale, and showing up when it matters most.
Saving Lives - Delaney K
WOW!!! Thank you all so much for your continued partnership and incredible support of our recent blood drive at Crews Subaru! Another in an over 6 year monthly blood drive. Together we collected an amazing 34 units and welcomed 2 first time donors, potentially helping save up to 102 lives this month! That is absolutely phenomenal and such a testament to the heart your team brings to these drives every single time. 🙂 Your team continues to be one of the strongest and most reliable partners we have, and the consistency, energy and enthusiasm you bring truly makes such a huge impact. Because of your support, patients facing surgeries, cancer treatments, traumatic injuries and medical emergencies will receive the blood products they desperately need. Partnerships like yours are absolutely critical to the American Red Cross mission, and the impact reaches throughout our entire community. Beyond supporting hospital patients, these drives also help strengthen the work we do through disaster relief, service to the armed forces and community support programs. We are beyond grateful for everything your team does year after year to help promote, support and prioritize these drives. Thank you again for being such an important and valued part of the American Red Cross mission. We appreciate you all so much! ❤️
Crews Subaru Continues to Drive Lifesaving Impact Across South Carolina - Delaney K
The American Red Cross is incredibly grateful for our partnership with Crews Subaru and their ongoing commitment to making a lifesaving impact in our community. As the largest blood drive sponsor in South Carolina, Crews Subaru plays an absolutely crucial role in helping support the Red Cross mission and ensuring patients in local hospitals have access to lifesaving blood products when they need them most. Their dedication goes far beyond hosting blood drives. Every donor who rolls up their sleeve at a Crews Subaru blood drive helps support the broader mission of the American Red Cross right here in our community, including responding to local house fires and disasters, supporting military members and their families through Service to the Armed Forces, providing preparedness education, and so much more. Crews Subaru continues to host blood drives consistently, almost always twice a month, regularly collecting more than 30 units at each drive. Because each donation can help save up to three lives, their partnership is helping impact and save hundreds of lives throughout our community every single year. Their continued dedication and consistency truly make a difference for patients and families across South Carolina. What makes this partnership so meaningful is the genuine heart behind it. The team at Crews Subaru consistently goes above and beyond to support our mission, create a welcoming environment for donors, and encourage the community to come together to help others. Their passion for giving back is evident in every drive they host. We are truly honored to partner with Crews Subaru and cannot thank them enough for their continued dedication to helping save lives and strengthen our community throughout South Carolina. ❤️
Share the Love - Alix T
Crews Subaru certainly shared the love at the Ronald McDonald House Charities of Charleston last week, and what an impact their gift will make on our families of critically ill children being treated in area hospitals! Because of the Crews team, we will be able to care for 32 families each night, giving them warm beds, hot meals and the love and care they need to focus on their children. How fitting that Share the Love is supporting the love we're giving families!
💙✨ A Heartfelt Thank You to Crews Subaru ✨💙 - Katrina C
We are truly honored and grateful to Crews Subaru for selecting Jean's Angels as a 2025 Subaru Share the Love recipient. This fundraiser is such a vital resource that allows us to continue providing essential services throughout our community. Because of this support, we are able to operate our day shelter, food bank, cancer resource center, shower and laundry trailer, and continue outreach efforts that touch so many lives. Every dollar poured into Jean's Angels goes right back into the community—meeting people where they are and reminding them they are not alone. It is because of community partners like Robert Crews and his amazing team that this work is possible. Your commitment to giving back is not only appreciated—it is truly life-changing. I'll never forget a moment that reminded me exactly why partnerships like this matter. A young mother came to us with her children after experiencing hardship. She was exhausted, unsure, and just needed a place where she felt safe. Because of the resources we had available—food, clothing, and a place to rest—we were able to support her in that moment. Before she left, she simply said, "Thank you for seeing me." That moment stays with me, because sometimes it's not just about what we give—it's about how we make people feel. That is the impact of your support. It reaches far beyond what can be measured. Thank you again, Crews Subaru, for believing in our mission and for helping us continue to do amazing things in the community. Together, we are changing lives. 💙 #SubaruShareTheLove #CrewsSubaru #JeansAngels #CommunityImpact #MakingADifference #Gratitude
