Crews Subaru of Charleston are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Crews Subaru of Charleston, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Crews Subaru of Charleston, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Crews Subaru of Charleston dedicated locally to the Love Promise?
The Subaru Love Promise was a part of the Crews Subaru DNA from the very beginning, starting at the top with owner Robert Crews and GM H. R. Hicks. A firm commitment each and every day to do what is right for our community and to give back at every opportunity. Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Charleston Animal Society, Hallie Hill Animal Sanctuary, Pet Helpers, Dorchester Paws, Berkeley County Animal Shelter
Charleston County Parks, SC Aquarium Turtle Rescue and release, Coastal Conservation League, Save the Light - Morris Island Lighthouse
Nexton Elementary School, Charleston Friends of the Library, Cradle to Career Initiative, Hanahan Elementary, Pepperhill Elementary
Ronald McDonald House of Charleston, Lowcountry Food Bank, Palmetto Military Support Group, Jean's Angels, Joint Base Charleston
MUSC Children's Hospital & MUSC Hollings Cancer Center, Leukemia and Lymphoma Society, Shawn Jenkins Children's Hospital, American Red Cross Blood Drives, MUSC Recovery Programs
Love Promise Stories from Crews Subaru of Charleston
Subaru and Crews Subaru of Charleston believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Saving Lives - Delaney K
WOW!!! Thank you all so much for your continued partnership and incredible support of our recent blood drive at Crews Subaru! Another in an over 6 year monthly blood drive. Together we collected an amazing 34 units and welcomed 2 first time donors, potentially helping save up to 102 lives this month! That is absolutely phenomenal and such a testament to the heart your team brings to these drives every single time. 🙂 Your team continues to be one of the strongest and most reliable partners we have, and the consistency, energy and enthusiasm you bring truly makes such a huge impact. Because of your support, patients facing surgeries, cancer treatments, traumatic injuries and medical emergencies will receive the blood products they desperately need. Partnerships like yours are absolutely critical to the American Red Cross mission, and the impact reaches throughout our entire community. Beyond supporting hospital patients, these drives also help strengthen the work we do through disaster relief, service to the armed forces and community support programs. We are beyond grateful for everything your team does year after year to help promote, support and prioritize these drives. Thank you again for being such an important and valued part of the American Red Cross mission. We appreciate you all so much! ❤️
Crews Subaru Continues to Drive Lifesaving Impact Across South Carolina - Delaney K
The American Red Cross is incredibly grateful for our partnership with Crews Subaru and their ongoing commitment to making a lifesaving impact in our community. As the largest blood drive sponsor in South Carolina, Crews Subaru plays an absolutely crucial role in helping support the Red Cross mission and ensuring patients in local hospitals have access to lifesaving blood products when they need them most. Their dedication goes far beyond hosting blood drives. Every donor who rolls up their sleeve at a Crews Subaru blood drive helps support the broader mission of the American Red Cross right here in our community, including responding to local house fires and disasters, supporting military members and their families through Service to the Armed Forces, providing preparedness education, and so much more. Crews Subaru continues to host blood drives consistently, almost always twice a month, regularly collecting more than 30 units at each drive. Because each donation can help save up to three lives, their partnership is helping impact and save hundreds of lives throughout our community every single year. Their continued dedication and consistency truly make a difference for patients and families across South Carolina. What makes this partnership so meaningful is the genuine heart behind it. The team at Crews Subaru consistently goes above and beyond to support our mission, create a welcoming environment for donors, and encourage the community to come together to help others. Their passion for giving back is evident in every drive they host. We are truly honored to partner with Crews Subaru and cannot thank them enough for their continued dedication to helping save lives and strengthen our community throughout South Carolina. ❤️
Share the Love - Alix T
Crews Subaru certainly shared the love at the Ronald McDonald House Charities of Charleston last week, and what an impact their gift will make on our families of critically ill children being treated in area hospitals! Because of the Crews team, we will be able to care for 32 families each night, giving them warm beds, hot meals and the love and care they need to focus on their children. How fitting that Share the Love is supporting the love we're giving families!
💙✨ A Heartfelt Thank You to Crews Subaru ✨💙 - Katrina C
We are truly honored and grateful to Crews Subaru for selecting Jean's Angels as a 2025 Subaru Share the Love recipient. This fundraiser is such a vital resource that allows us to continue providing essential services throughout our community. Because of this support, we are able to operate our day shelter, food bank, cancer resource center, shower and laundry trailer, and continue outreach efforts that touch so many lives. Every dollar poured into Jean's Angels goes right back into the community—meeting people where they are and reminding them they are not alone. It is because of community partners like Robert Crews and his amazing team that this work is possible. Your commitment to giving back is not only appreciated—it is truly life-changing. I'll never forget a moment that reminded me exactly why partnerships like this matter. A young mother came to us with her children after experiencing hardship. She was exhausted, unsure, and just needed a place where she felt safe. Because of the resources we had available—food, clothing, and a place to rest—we were able to support her in that moment. Before she left, she simply said, "Thank you for seeing me." That moment stays with me, because sometimes it's not just about what we give—it's about how we make people feel. That is the impact of your support. It reaches far beyond what can be measured. Thank you again, Crews Subaru, for believing in our mission and for helping us continue to do amazing things in the community. Together, we are changing lives. 💙 #SubaruShareTheLove #CrewsSubaru #JeansAngels #CommunityImpact #MakingADifference #Gratitude
Crews Subaru and Charleston are Growing Greener Together - Madeleine M
Crews Subaru put its mighty marketing muscle to work promoting this year's Plantasia, the Charleston region's annual gathering of gardeners and lovers of the Earth. And, what a difference it made. We estimate nearly 1,000 community members attended this day-long market and gathering held at Mt. Pleasant Farmers Market on Saturday, April 11. This is estimate is up roughly 20% from last year. A lovely dark green Subaru sat front and center, catching everyone's eye. Many would have loved to fill it with plants and drive it home, especially our volunteers. Thank you for helping the Charleston Horticultural Society (The HORT) spread the word that we can each make a difference by how we care for the earth around us.
Community Collaboration Scores a Goal for Homeless Animals. - Katherine H
In honor of National Volunteer Month, we were recently delighted to host players from the Charleston Battery and our partners from Crews Subaru at the Charleston Animal Society. As part of their ongoing commitment to our community, the players spent the day making enrichment treats and toys for the animals in our care. We are also thrilled to share that one of the players even adopted a dog from our shelter. Since the event, we have more wonderful news: both dogs that the players took out for walks and playtime have already found their forever homes. We invite you to see what they were up to—from learning about the vital role of volunteers to enjoying playtime with our residents—and to hear from representatives of Crews Subaru, the Charleston Battery, and our team about the impact of this visit. It's because of our amazing relationship with local Subaru dealer Crews Subaru and their team of dedicated leaders and staff, that we had the opportunity to pair up with the Battery Soccer Team to help homeless animals feel better about being in the shelter. We are extremely grateful to Crews Subaru for their dedicated support of both the two and four-legged members of our community. To learn more about our organizations and this collaboration, please visit the links below: - Charleston Animal Society: https://charlestonanimalsociety.org/ - Crews Subaru: https://www.charlestonsubaru.com/ - Charleston Battery: https://www.charlestonbattery.com/ Thank you Subaru National as well as local affiliate Crews Subaru, for your continued support of our mission.
Subaru loves Scouts - Daniel H
Dear Crews Subaru Team, On behalf of Troop 700 of the Coastal Carolina Council of the Boy Scouts, thank you for generously hosting our recent car wash. Your support made a meaningful difference for our Scouts and helped us continue building strong, character driven programs for our youth. Your commitment to Subaru's Love Promise—especially the promise to support and uplift the community—was on full display. Our Scouts saw firsthand what it looks like when a local business steps up to invest in the people around them, and we are truly grateful. Thank you again for your partnership, your hospitality, and your belief in the mission of Scouting. Warm regards, Daniel Holuba Troop 700 Committee Member
Supporting Local Literacy! - Leah D
Thank you to Crews Subaru for sponsoring Charleston FRIENDS of the Library's Spring Book Sale at Otranto Road Library! And to all the Crews team members who came out to support the sale! Crews is making literacy possible for all of our neighbors!
Still Making the Rounds - George R
It's been 16 years or so since East Cooper Meals on Wheels first partnered with Crews Subaru and we're still making the rounds together. A few years ago, we were blessed with a gift of a 50th Anniversary Outback, and Crews has kept it looking great with a fresh set of vinyl when needed. Several times a year, members of the Subaru Team join us for deliveries and preparation. The ECMOW family appreciates the continued support and friendship of Robert, HR and the entire team at Crews Subaru. Their community involvement is unapparelled in the Low Country and we'd venture to say just about anywhere else.
Like Nobody Else - Patrick M
I'm compelled to celebrate Crews Subaru and their team for the support they show constantly in our community. We try to support those causes dear to us, and when we attend many of the events to raise money, Crews Subaru is there supporting our causes. It's pretty unbelievable how much they do. This has been on my radar for several months and I've been paying attention. My family and I haven't seen any other local business that do what Crews does. It shows quite a commitment and certainly is not an inexpensive investment. My wife tells me they are locally owned and that's why they do so much. The why doesn't really matter to me. It's the simple fact that they do. Congratulations to Crews Subaru for showing that you care about what we care about.
