Consumers are flooded with messages from brands every day in print media, television, radio, and more, and automotive brands are ever-present. These iconic companies tell a story about their brands, communicating their culture and their values through media and advertising; consumers, in turn, develop their perception of the brand and that perception informs their car-buying decisions. Throughout the year each year, Kelley Blue Book surveys thousands of drivers to assess the way they perceive major automotive brands and use that information to award their Brand Image Awards. Subaru is very proud to win the Best Overall Brand award for non-luxury vehicles – for the second year in a row! The Brand Image Awards are comprehensive, looking at every possible automotive element; they evaluate affordability, driving comfort, driving performance, durability/reliability, exterior styling, fuel efficiency, interior layout, prestige/sophistication, reputation, ruggedness, safety, and technology. The results confirm that drivers simply love their Subaru because they're long-lasting, dependable, and fun-to-drive, and the Subaru brand does a great job of communicating that message of reliability and quality to drivers. Helping propel Subaru to the top of the list were some of their best-selling models, the Forester, Crosstrek, and Outback; these popular SUVs scored well and were instrumental in Subaru's win for Best Overall Brand. It's an accomplishment to win this prestigious title once, but two years in a row is impressive; even more impressive is that Subaru also won awards as Most Trusted Brand and Best Performance Brand. You simply can't go wrong with a Subaru; whether you're in the market for a sporty two-door Subaru BRZ, a sleek Subary Legacy, the versatile Subaru Forester, or anything in between, we can find what you're looking for in our extensive inventory. Visit Crews Subaru of Charleston and let us help you find your new Subaru today!
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